Understanding Deep Links

Recently I came across the term “Deep Links“.

Basically for one of our clients, we were updating the app page on Facebook, and to use the app directly from the Facebook page you need to provide the Deep Links.

Here is what Wikipedia says about Deep Links.

In the context of the World Wide Web, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website (e.g., “http://example.com/path/page”), rather than the website’s home page (e.g., “http://example.com/”).

Okay, so from my understanding it is useful for SEO purpose. I specifically came across this with regards to mobile applications. Here is what I found on the topic:

Mobile deep linking is a methodology that allows mobile apps to communicate with the mobile web or with other mobile apps via clickable links directing users to a specific landing page or screen inside the app instead of sending them back to a mobile site or store. Deep linking helps reduce the conversion friction by shortening the users’ path to the piece of content, product or promo they are interested in.

WHAT TYPE OF APPS CAN BENEFIT MOST FROM DEEP LINKING?

For apps such as shopping, travel, hotel booking, music and news the ability to send users to a specific product, offer or promo page can have tremendous effect over conversion rates and ultimately revenues. If deep linking is enabled, the user can be navigated directly to a certain hotel booking page for which he has seen an advertisement instead of the app’s home page. Last year Facebook announced its deep linking ad format, letting users come back to familiar apps from ads in their feeds.

So basically,

Deep Linking is a methodology for launching a native mobile application via a link and it connects a unique url to a defined action in a mobile app, seamlessly linking users to relevant content.

Now this looks good and something new.  I will be updating the steps to integrate Deep Links in mobile apps (hybrid/native) in my next blog post.

Enjoy you stay!

Ref:  telerik.com